Sales University

What we learn running hotels and businesses, written so you can use it even if you never hire us. Each lesson answers one concrete question: read them in order or start with the one that hurts.

Twelve lessons in three modules, about 45 minutes of reading in all. Free, no sign-up.

Start with lesson 1: How to sell more

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The study plan

Fundamentals

What selling with method is and why one channel alone is not enough.

5 lessons, 19 min

  1. How to sell more How to sell more? The nine practices that separate those who grow Lesson 1 5 min
  2. The 360 digital ecosystem What is a 360 digital ecosystem and why is one channel not enough? Lesson 2 3 min
  3. The sales laboratory What is a sales laboratory and how is it different from an agency? Lesson 3 3 min
  4. Complete revenue management Complete vs. traditional revenue management: which one do you have? Lesson 4 3 min for hotels
  5. Marketing for small hotels Marketing for small hotels: the order in which to do things Lesson 5 5 min for hotels

Visibility

How Google and AI assistants find you, and what makes them cite you.

4 lessons, 17 min

  1. AI search engines How do AI search engines find us? Lesson 6 5 min
  2. A website built for AI Why should a website be built for AI? Lesson 7 4 min
  3. GEO for hotels GEO for hotels: how to show up when someone asks ChatGPT where to stay? Lesson 8 3 min
  4. More bookings on Booking.com How to increase bookings on Booking.com without relying on discounts? Lesson 9 5 min for hotels

Conversion and measurement

What happens after they find you: answering, setting prices, measuring the ones next door.

3 lessons, 9 min

  1. The ten-minute threshold How long does your business take to reply? The ten-minute threshold Lesson 10 3 min
  2. Price intelligence What is price intelligence and how is it used to sell more? Lesson 11 3 min
  3. Your competitors’ occupancy How to measure your competitors' occupancy? (And what to do with the data) Lesson 12 3 min for hotels

Then, your business

Seven questions about how you sell today and a map of where sales slip away. Ninety seconds, no email.

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