Commercial growth, measured in sales.
For restaurants, concerts and events, online stores and service companies. Each business is measured differently; try yours with your own numbers.
Type of business
Restaurant
60%of seats filled per service
You sell 96 of 160 possible covers a day. We measure it by service and by weekday, which is where Tuesday’s empty table shows up.
What we measure: Covers per service, average ticket, weekday occupancy and private events.
Concert or event
180tickets a week to sell out
You still need 1,080 tickets. We measure each week’s pace against that line, not the total on the eve of the show.
What we measure: Tickets sold per week, sales pace against the date, cost per ticket and capacity.
Online store
1.5%of visits end in an order
That is COP 21,600,000 a month. Half a point more conversion would be 60 more orders from the same visits.
What we measure: Conversion rate, abandoned carts, acquisition cost and repeat purchase.
Service company
15%of leads end in a sale
You reply within ten minutes to 30% of your leads. It is the first number we move, because it is the cheapest one to move.
What we measure: Leads per channel, response time, close rate and cost per customer.
Sample numbers. Put in yours.
Four businesses, four dashboards.
The channels and the vocabulary change. The work is the same: know where they look for you, measure it and correct it every week.
| Business | Where they look for you | What we measure | What we do |
|---|---|---|---|
| Restaurant | Google Maps, Instagram, delivery apps, online bookings and WhatsApp. | Covers per service, average ticket, weekday occupancy and private events. | Google profile and reviews, local social and paid media, a site with the menu and event quotes. |
| Concert or event | Ticketing, Instagram, TikTok, paid media, press and WhatsApp. | Tickets sold per week, sales pace against the date, cost per ticket and capacity. | Presale and launch, paid media by stages, the show’s website and WhatsApp support. |
| Online store | Online store, Google Shopping, Meta, marketplaces and email. | Conversion rate, abandoned carts, acquisition cost and repeat purchase. | Paid media, SEO and GEO, a website that sells and follow-up on every cart. |
| Service company | Google, LinkedIn, your website, referrals, WhatsApp and AI assistants. | Leads per channel, response time, close rate and cost per customer. | Paid media, SEO and GEO, contact center and the sales process end to end. |
Seven stages until it scales.
A restaurant, a concert promoter, an online store or a service company all walk the same road. Each stage ends in something you can see.
- Understand the business Commercial diagnostic
- Build the proposition Clear positioning
- Design the journey Conversion architecture
- Activate the channels Active demand
- Convert every lead Closed sales
- Measure what works Decision dashboard
- Scale what grows Profitable growth
Who we work with.
A food hall, a consumer product and a municipality. Three businesses that sell very different things.
Measure first, spend later.
The business diagnostic is seven questions and ninety seconds, with no email asked. We reply in under ten minutes during business hours.